The customer is essential to your business. Stay connected with them to understand their needs, but be ready for criticism. Learn from their feedback and be willing to improve. Focus on your target audience rather than trying to please everyone. If others buy your product, that’s good, but avoid diluting your brand by competing on price. If your product is valuable, people will pay for it.

Don’t get swayed by every opinion. Analyze feedback as a whole. Consider who is asking, how many of your target customers are involved, and how often the same requests arise. More importantly, explore beyond the initial request to understand the underlying reasons. Keep asking "why" until you reach the core issue. Identify the root cause instead of just addressing the symptoms. Only then can you find an effective solution.

Always remember your vision; that’s why we begin there.