Customer-Led Product Strategies and AI Research

Richfield, Utah Chamber of Commerce Luncheon

March 18, 2026

People don't just buy products; they seek solutions. Businesses that focus on truly understanding their customers and providing real solutions build strong relationships that earn customer loyalty. With an estimated 95% of products and 92% of startups failing within three years, how can you defy the odds?

Brent from Customer-Led Innovations Consulting teaches members of the Richfield (Utah) Area Chamber of Commerce how to build customer-focused strategies and AI-driven research methods that help them identify key customers and their needs while also understanding their market and finding new opportunities, allowing them to transform their business from a vendor to a solution partner.

Topics include:

1. Balanced Customer-Led Product Strategy

2. Importance of customer focus

3. Who is my customer?

4. Getting to the core problem

5. What is a product?

6. Innovation

7. Market Research

8. AI-Assisted Research